Facebook Ad Sets by Audience Type: How to Create Different Facebook Audiences

Advertising on Facebook can be extremely profitable. Creating different Facebook audiences is an important part of your Facebook advertising strategy. Before you run Facebook ads it is important to understand audiences, so you can create ads that are more relevant to your target market, and improve your chances of getting results from your ad campaign.

Audience targeting often gets overlooked but it can be a powerful tool to increase the effectiveness of your ads and save you money. In this blog post, we’ll take a look at the different types of audiences, and show you how to create each type.

1. What are Facebook Ad Sets by Audience Type?

Facebook Ads are a great way to reach a specific audience with your message. However, it’s important to understand the different types of audiences so that you can create the most effective ad sets possible. You have a few options when you go to create an audience.

There are four main types of Facebook audiences: Custom, Lookalike, Engaged Users, and Retargeting.

Custom audiences are created by uploading a list of contacts, such as your email list.

Lookalike audiences are similar to custom audiences in that they’re built from an existing list of contacts, but Facebook uses its algorithms to find other users who are similar to those on your list.

Engaged users are people who have interacted with your brand on Facebook, such as by liking or commenting on your posts.

Retargeting audiences are people who have visited your website or taken some other action that you’ve specified.

When creating ad sets, you’ll need to choose which type of audience you want to target. The best way to do this is to think about what type of message you’re trying to send and who is most likely to be receptive to it.

For example, if you’re running a sale on your website, you might want to create a retargeting ad set so that people who have visited your site recently will see your ad.

Or, if you’re launching a new product, you might want to create a lookalike audience so that you can reach people who are similar to your existing customers.

Once you’ve decided which type of audience you want to target, you can start creating your ad sets. Here’s a step-by-step guide to creating each type of audience.

2. Why should you create different Facebook audiences?

Facebook Ads is a form of digital marketing that allows businesses to target specific Facebook users with advertising. Facebook Audiences are groups of Facebook users that have been identified as having similar characteristics.

Creating different audiences can help businesses more effectively target their advertising. For example, a business selling products for new mothers may create an audience of women who have recently become mothers.

Or a business selling sports memorabilia can create an audience of men age 20-45 who watch football. This ensures that the business’s advertising is being seen by people who are most likely to be interested in the product.

Creating different audiences can help businesses to more effectively target their advertising, increase their ROI and achieve their desired results.

3. What are the different types of Facebook audiences?

Facebook is one of the most popular social media platforms with over 2 billion active users. Facebook Ads is a powerful tool that can help you reach your target audience.

As mentioned earlier, there are four main types of audiences: Custom, Lookalike, Engaged, and Retargeting Let’s take a deeper look at each one and see how your business could benefit from using them.

Custom audiences are people who have already interacted with your brand. This could include people who have visited your website, signed up for your newsletter, or made a purchase. To create a custom audience, you will need to install a Facebook pixel on your website.

Lookalike audiences are similar to custom audiences in that they are based on people who have already engaged with your brand. Facebook uses an algorithm to find people who have similar interests and demographics to your custom audience.

Engaged audiences are people who have already interacted with your Facebook page or ads. Facebook provides insights on how people interact with your page so you can target those who have taken certain actions such as liking your page or commenting on a post. By targeting different types of audiences, you can more effectively reach your target market.

Retargeting audiences are people who have visited your website or taken some other action that you’ve specified. Retargeting allows you to show ads to people who have already shown an interest in your product or service. This is a powerful way to keep your brand top of mind and increase the chances of conversion.

Now you may be just starting with Facebook ads and don’t have an email list or many website visitors. What then? You can’t create a custom audience without a list, and you can’t create a lookalike audience without a custom audience.

Furthermore, you won’t get much use out of creating an engaged audience if you don’t have any engagement on your website or your Facebook page.

In that case, you would want to start reaching out to a new audience – we’ll call this your cold audience. And you can turn a core audience into warm leads with specific targeting methods- but that’s beyond the grasp of this article. Let’s stick to the basics for now.

Cold audiences are created based on interests, demographics, and behaviors. Facebook allows you to target specific interests, demographics, and behaviors when creating your ad.

For example, you could target people who live in a certain area, who are interested in cooking, and who have made a purchase in the past 30 days.

Or you can target male console gamers aged 20-35 who live in California. The possibilities are endless, and that’s what makes Facebook ads such a powerful tool for any business.

Now that you know the different types of Facebook audiences, you can start creating your ad sets. Keep in mind who you want to target and what message you want to send. This will help you choose the right type of audience for your campaign.

By targeting different types of audiences, you can more effectively reach your target market and

4. How can you create a Custom Audience on Facebook?

There are a few different ways to create a custom audience on Facebook.

The first is to upload a list of people who have already interacted with your brand. This could be a list of emails, phone numbers, or even physical addresses. Facebook will then match these people with their profiles and allow you to target them with ads.

Another way to create a custom audience is to use the Facebook pixel. The Facebook pixel is a piece of code that you can add to your website. This allows Facebook to track people who visit your website and show them ads.

You can also use the Facebook pixel to create lookalike audiences, which we’ll talk about next.

The last way to create a custom audience is through engagement on your Facebook page or ads. When someone likes your page or comments on one of your posts, they’re added to an engaged audience. From there, you can target these people with ads specifically designed for them.

Now that you know how to create different types of audiences on Facebook, you can start creating ad sets that are more targeted and effective. If you’re not sure where to start, consider working with a Facebook Ads agency. They can help you create ad sets that are tailored to your specific needs and target market.

5. How can you create a Lookalike Audience on Facebook?

To create a Lookalike Audience on Facebook, you’ll need to start by creating a Custom Audience. Once you’ve done that, Facebook will use an algorithm to find people who have similar interests and demographics to your custom audience.

You can specify the size of your Lookalike Audience, as well as the country or region you want to target. The larger the audience, the more people Facebook will find who match your criteria.

Lookalike Audiences are only available to businesses that have a Facebook pixel installed on their website. If you don’t have a Facebook pixel, you can create one by going to the Facebook Ads Manager and clicking on the Tools tab.

Once you’ve created your Lookalike Audience, you can start targeting them with ads. Keep in mind that you’ll need to create a separate ad set for each Lookalike Audience you want to target.

By creating different types of audiences on Facebook, you can more effectively reach your target market and grow your business.

When you create a Facebook ad, there are other important factors to consider such as your campaign objective, ad type, ad creative, and ad copy – but choosing the right Audience Type can be extremely helpful in driving better results for your business. By understanding how to create different audiences, you can target very specific customers, lower your cost per lead/ cost per click, and increase your chances of conversion.